Hunters Creek/South Orange Chamber of Commerce

Effective marketing is essential to business success. Join us for an interactive discussion of cost-effective, creative, integrated marketing solutions.

Topics include:

• The importance of a marketing plan

• How to develop and define your product or service – its unique features and benefits.

• How to identify and understand your target market.

• How to maximize your sales to current customers.

• The use of strategic tools to identify, evaluate and learn from your competition.

• Location, facility layout, and effective channels of distribution that can help you save money.

• The important role of pricing and its impact on your business.

• How to effectively promote your product and your company.

A sizable portion of the seminar will be spent discussing effective and unusual “guerilla” advertising and promotional tactics – high impact at low cost. Learn how to draw on everyday promotional resources that you may not have considered. Finally, you will have the opportunity to begin developing a suitable marketing plan for your business under the guidance of our expert counselors. Seminar Cost is $50.